Jim O'Neal rode competitively in the 1960s, when the motocross in the US was first getting started, giving O'Neal motocross gear a heritage steeped in off-road racing. His modified Triumph pulled double duty as a commuter bike to high school and an off-road bike. Out of necessity, he started making his own parts and realized there was a demand for mods to make a street bike more off-road worthy. Jim O'Neal started off small, selling spare tires and parts to local riders at races. His endeavor grew from the back of his van then to a garage. Over time his business would take up industrial buildings and grow to support bicycle parts and international customers. Over 45 years later and O'Neal is still working to outfit readers in high quality gear.